1. INTRODUCTION
    1. The legal clauses provided herein shall constitute the LigoWave Minimum Advertised Price Policy (hereinafter the Policy).
    2. The Policy shall be deemed an inherent part of any and all resale agreements concluded between the LigoWave USA Corporation (hereinafter LigoWave) and its resellers (hereinafter Resellers), collectively referred to as Parties.
  2. AIMS
    1. The Policy shall be brought into force for the following purposes:
      1. to best serve the interests of LigoWave and Resellers;
      2. to    ensure    profitable    product    resale    within    LigoWave    distribution    and    resale    channels    by    means    of    protected    sales    margins;
      3. to avoid destructive competition among distributors and Resellers within the LigoWave network;
      4. to encourage Distributors towards selling LigoWave products;
      5. to control and maintain the value of the LigoWave brand.
  3. TERMS AND CONDITIONS
    1. The Policy shall apply to all Resellers based and operating within the territory of the United States of America.
    2. LigoWave shall determine the minimum advertised prices (hereinafter MAP) unilaterally and at its sole discretion.
    3. LigoWave shall reserve the right to modify and otherwise alter the content provided in the Policy and the listings of products with applicable MAPs (hereinafter MAP Product Listings) unilaterally and at their sole discretion.
    4. Resellers shall undertake to duly remain current with the Policy, MAP Product Listings, and other related documentation.
    5. Resellers shall not advertise and resell LigoWave products at any price below the MAP as established in the MAP Product Listings.
    6. The Policy shall apply to all forms and types of advertising, whether physical or digital. The Policy shall also apply to all forms and ways of communicating prices, e.g. when showcasing pricing on an e-shop platform, etc. Resellers shall not publish advertisements of any type or form that explicitly indicate a product price lower than what is provided in the MAP Product Listings. Resellers    shall    not    publish    specific    prices    in    advertisements    of    any    type    or    form,    if    they    are    discounted,    e.g.    in    case    of    a    sale. Resellers shall, however, be allowed to publish the discount itself indicated in percentages, e.g. “–30%”.
    7. Resellers shall have the right to advertise LigoWave products, sales, and other related commercial instances using nonspecific    phrasing    for    indicating    prices,    e.g.    “lowest    price”,    as    long    as    the    actual    price    is    not    less    than    the    MAP.
    8. Resellers shall have the right to use LigoWave product imagery and logos to advertise products, sales, and other related commercial instances.
    9. Resellers shall have the right to use phrasing such as “contact for price” on their advertisements in cases when a quote must be estimated for a given deal.
    10. Resellers shall not falsify and in any way alter the minimum advertised price of any product that has an established MAP.
    11. LigoWave    may    provide    permission,    at    their    sole    discretion,    to    all    Resellers    to    advertise    specific    products    with    an    applicable    MAP at a price that is lower than the established minimum advertised price.
    12. Deviation from any and all clauses provided herein shall constitute a violation of the terms and conditions of the Policy.
    13. Penalties for violating the terms and conditions laid out herein may involve any or all of the following:
      1. Resellers may not be allowed to acquire quantities of LigoWave products exceeding the penalty limit as established by LigoWave.
      2. Resellers may not be allowed to acquire LigoWave products from authorized LigoWave distributors.
      3. Resellers may not be allowed to take advantage of LigoWave discounts or may be restricted to smaller discounts.
      4. Resellers may not be allowed to take advantage of back-end funding or support agreements.
      5. Compensation may be demanded of Resellers to an amount that is based on losses and expenditures that LigoWave has incurred due to the Reseller’s violation of the Policy.
      6. LigoWave shall reserve the absolute right to determine what actions are deemed a violation of the Policy on a case-bycase basis.
  4. OTHER REMARKS
    1. The terms and conditions established in the Policy shall be non-negotiable.
    2. To receive Policy updates, Resellers must contact the LigoWave Sales Department at [email protected].
    3. To receive the current LigoWave MAP Product Listings, Resellers must contact the LigoWave Sales Department at  [email protected]com.